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Most important: “Use a big enough font, which people often forget to do,” advises Jurczynski. Try swapping a commonly used font like Arial for Lato or Bebas, two of many lesser known fonts available online. It’s been an amazing breakthrough.” Experiment.

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“People are now designing and sharing fonts that are easy to install in different programs. “You don’t have to stick to the fonts that you have in PowerPoint,” or whatever program you’re using, says Jurczynski. With fonts, settle on just one or two, and make sure they match the tone of your presentation.

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Check out one of the many free sites - such as Coolors or Color Hunt - that can help you assemble color schemes. “The good news is you don’t need a degree in color theory to build a palette,” says Jurczynski. While it’s fine to use a variety of colors in your presentation, overall you should adhere to a consistent color scheme, or palette. But if you’re speaking about a serious subject such as gun violence or lung cancer, you’d probably go for darker or neutral colors. “It can be a game changer.” Your impulse might be to pick your favorite hue and start from there, but he advises, “it’s important to use color with a purpose.” For example, if you’re giving a presentation about a positive topic, you’ll want to use bright, playful colors. “Color is a key way to communicate visually and to evoke emotion,” says Jurczynski. When used wisely and with intention, they’ll enhance your slides but when tossed in haphazardly, they’ll make it an unappealing mess. BEFORE: Too crowdedĬolors and fonts are like the herbs and spices of your presentation. “You don’t just control what the audience sees you have to control how they see it,” says Jurczynski. Use the position, size, shape and color of your visuals to make it clear what should come first, second and so on. Another hallmark of a successful slide: The words and images are placed in a way that begins where the audience’s eyes naturally go and then follows their gaze.

If you have more to say, put it on the next slide,” says Jurczynski. “The golden rule is to have one claim or idea per slide. You want them to listen to the words that you slaved over, not get distracted by unscrambling a jam-packed slide. Not only are these everything-but-the-kitchen-sink slides unattractive and amateurish, they also divert your audience’s attention away from what you’re saying. People tend to want to spell everything out and cover too much information,” says Jurczynski. “The most common mistake I see is slides that are overcrowded. ( Note: All of the examples below were taken from the actual slides of TED speakers.)ġ. However, it’s important that every single one shown - even the blank ones (more on those later) - be, as Jurczynski puts it, “connected with the story you’re telling.” Here, he shares 6 specific tips for creating the most effective slides. He says there is no “right” number of slides. The same trend has come to presentations.” Instagram is on fire, and you don’t often see bad images on there. “We’re living in a visual culture,” says Paul Jurczynski, the cofounder of Improve Presentation and one of the people who works with TED speakers to overhaul their slides. These days, showing high-quality slides is more important than ever.

But quite often, the best slides aren’t those that make people sit up and comment on how good they are instead, they’re the ones that people take in without really noticing because the content is effortlessly conveyed and matches the speaker’s words so well. They can simplify complex information or messages, showcase relevant images, and help hold an audience’s attention.

Slides are an expected and crucial part of most speeches, presentations, pitches and addresses.

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IStock Want to prevent yawns and glazed-over eyes? Before you deliver your next speech, pitch or address, learn how to create exceptional slides by following these rules (with real before-and-afters).